Priority 11 from the Electronic Cigarettes PSP

UNCERTAINTY: How are e-cigarettes represented in the media? And what impact does this have on public perceptions, attitudes and behaviours?  (JLA PSP Priority 11)
Overall ranking 11
JLA question ID 0087/11
Explanatory note Not available for this PSP

Collins, Lauren, et al. "E-cigarette marketing and communication: how e-cigarette companies market e-cigarettes and the public engages with e-cigarette information." Nicotine and Tobacco Research 21.1 (2018): 14-24. (SR explores how marketing may affect perceptions but doesn't assess the effect on behaviour/smoking/cessation. Looks at portrayal in the media too). Particularly relevant now given the recent deaths in America from vaping, and how this has been reported in the UK. 

Health Research Classification System category  Generic health relevance
Extra information provided by this PSP
Original uncertainty examples Should they be allowed to be advertised? ~ The impact on perceptions of vaping caused by the media from misreporting and exaggerating claims.
Submitted by 3 x Healthcare Professionals, 13 x Patients 
PSP information
PSP unique ID 0087
PSP name Electronic Cigarettes
Total number of uncertainties identified by this PSP. 52 (To see a full list of all uncertainties identified, please see the detailed spreadsheet held on the JLA website)
Date of priority setting workshop 20 September 2019